The internet has revolutionized the way consumer's evaluate, compare and choose mortgage products and services. The number of people or the mortgage consumers utilizing the Internet to study and purchase home mortgages is increasing day by day. Exclusive Telemarketed mortgage leads involve a telephonic network of the mortgage consumer, mortgage lead generator and the mortgage lender. An increase in the number of call centers, which began a few years back with Business Process Outsourcing and Information Technology Enabled Services, are providing their effective presence in mortgage industry as well, by functioning as mortgage lead providing intermediaries. In general, in telemarketed mortgage leads, the mortgage lead generator thus plays a very central role between the mortgage consumer and the mortgage lender, by handling the most important introductory phase for just a few minutes on the phone.